Best Technical SEO Checklist for for Small Businesses

Suchmaschinenoptimierung
Sep
21

Best Technical SEO Checklist for for Small Businesses

09/21/2023 12:00 AM by Elias Haider in Seo


A good technical SEO foundation is essential for ranking well in search engine results pages (SERPs). If Google can't crawl or index your website properly, it will be difficult for you to rank for any keywords.

In this blog post, we will share a comprehensive technical SEO checklist for small businesses (beginner to advance) that you can use to improve your website's performance and ranking in SERPs.

What is technical SEO?

Technical SEO is making a website work better for search engines. It focuses on improving the technical aspects of a website, such as its structure, speed, and crawlability, so that search engines can easily understand and index it.

Why is technical SEO important?

Technical SEO is important because it can have a significant impact on a website's ranking in search engine results pages (SERPs). If a website is difficult for search engines to crawl or index, it is less likely to rank well for any keywords.

Also, technical SEO can make a website easier and better for people to use. For example, a website that loads quickly and is mobile-friendly is more likely to keep visitors engaged than a website that loads slowly or is difficult to navigate on mobile devices.

technical SEO checklist for small businesses

Who should use this checklist?

This checklist is for anyone who wants to improve their website's ranking in SERPs and user experience. This includes businesses of all sizes, as well as individuals who have personal blogs or websites.

Expanded introduction

Technical SEO is a complex topic, but it is essential for any website that wants to rank well in search engines. This checklist covers the most important technical SEO factors that you need to consider.

Here are some of the advantages of technical SEO:

  • Improved ranking in SERPs
  • Increased traffic to your website
  • Better user experience
  • Reduced bounce rate
  • Increased conversions

If you are serious about improving your website's performance, then you should make technical SEO a priority.

This checklist is a great place to start, but it is important to note that technical SEO is an ongoing process. As search engine algorithms change, you will need to regularly audit your website and make necessary updates.

If you need help with technical SEO, there are many resources available online and from SEO professionals.

List of Best Practices Technical SEO Checklist for Small Businesses

Technical SEO is crucial for small businesses to succeed online. It ensures that your website is technical SEO-optimized which leads to higher search engine rankings and more traffic.

Here are some best practices technical SEO checklists for small businesses, with images to help you understand each point:

Add Website to Google Search Console

Google Search Console is a free tool that allows you to track your website's performance in Google Search. It provides you with information about how often your website is appearing in search results, how many people are clicking on your links, and what keywords they are using to find your website.

Follow One by One These Steps To add your website to Google Search Console:

  1. Visit the Google Search Console site and log in with your Google account.
  2. Click the Add property button.
  3. Enter your website's URL and select the property type.
  4. Click the Continue button.
  5. Verify your ownership of the website. You can do this by adding a DNS record to your domain name registrar or by uploading an HTML verification file to your website.
  6. Once you have verified your ownership, click the Verify button.

Once your website has been added to Google Search Console, you can start using it to track your website's performance and improve its search ranking.

Things you can do with Google Search Console

  • Track your website's performance in Google Search: You can see how often your website is appearing in search results, how many people are clicking on your links, and what keywords they are using to find your website.

  • Identify and fix errors on your website: Google Search Console can identify errors on your website that may be preventing it from ranking well in search results.
  • Submit your website's sitemap to Google: This helps Google to crawl and index your website more efficiently.
  • Request reindexing of specific pages on your website: If you have made changes to a page on your website, you can request that Google reindex it so that the changes are reflected in the search results.

Google Search Console is a powerful tool that can help you to improve your website's performance in Google Search. It is a free tool, so there is no reason not to add your website to it.

Additional tips for using Google Search Console

  • Check your website's performance regularly: Google Search Console provides you with a variety of reports that you can use to track your website's performance over time. Be sure to check these reports regularly so that you can identify any areas where your website is not performing as well as it could be.

  • Use Google Search Console to identify and fix errors on your website: Google Search Console can identify a variety of errors on your website, such as broken links, missing page titles, and duplicate content. Be sure to fix these errors as soon as possible to improve your website's performance in search results.
  • Submit your website's sitemap to Google: Submitting your website's sitemap to Google helps Google to crawl and index your website more efficiently. You can give Google your sitemap using Google Search Console.
  • Request reindexing of specific pages on your website: If you have made changes to a page on your website, you can request that Google reindex it so that the changes are reflected in the search results. You can request reindexing through Google Search Console.

By following these tips, you can use Google Search Console to improve your website's performance in Google Search.

Here I showed you only major one search console, but there are many popular search console available in the online such as Bing, Yandex, DuckDuckGO and more. You can use these search consoles also for effective SEO results.

Add Google Analytics to Your Website to Improve Your SEO

Google Analytics is a powerful tool that can help you to improve your website's SEO. By tracking your website's traffic, performance, and user engagement, you can identify areas where your website can be improved and make the necessary changes to boost your ranking in search engine results pages (SERPs).

The steps on how to add Google Analytics to your website

  1. Create a Google Analytics account. If you don't already have one, you can create a Google Analytics account for free.
  2. Get your Google Analytics tracking code. Once you have created an account, you will need to get your Google Analytics tracking code. This is a small piece of code that you will need to add to your website's header.
  3. Put the Google Analytics tracking code in your website's header. You can add the Google Analytics tracking code to your website's header by editing your website's header file. If you are not sure how to do this, you can ask your web developer for help.
  4. Verify that Google Analytics is tracking your website. Once you have added the Google Analytics tracking code to your website's header, you will need to verify that Google Analytics is tracking your website. You can do this by visiting the Google Analytics website and looking for the "Real-Time" report. If you see any real-time traffic on the report, then Google Analytics is tracking your website correctly.

Once you have added Google Analytics to your website, you can start tracking your website's traffic, performance, and user engagement. You can use this information to make your website better for search engines in many ways.

For example, you can use Google Analytics to

  • Identify your most popular pages and the keywords that are bringing people to your website. This information can help you to create new content that is relevant to the keywords that are bringing people to your website, and to optimize your existing content for the keywords that you want to rank for.
  • Improve your website's performance. Google Analytics can show you how quickly pages are loading and what your bounce rate is. This information can help you to identify areas where your website can be improved to provide a better user experience.
  • Create a better user experience. Google Analytics can track how users are interacting with your website. This information can help you to understand how users are finding and using your content, and what they're interested in. You can use this information to improve your website's navigation, design, and content.

By tracking your website's traffic, performance, and user engagement with Google Analytics, you can identify a number of ways to improve your website's SEO and boost your ranking in SERPs.

Additional tips for using Google Analytics to improve your website's SEO

  • Set up goals. Before you start analyzing your website's data, it's important to set some goals for what you want to achieve. For example, do you want to increase traffic to your website? Improve your ranking for certain keywords? Increase your conversion rate? Once you know your goals, you can focus your analysis on the metrics that are most important to you.
  • Segment your data. Segmenting your data allows you to look at different subsets of your website's traffic. For example, you can segment your data by traffic source, device, or geographic location. This can help you to identify trends and patterns that you might not see if you were just looking at your overall website traffic.
  • Compare your data to competitors. You can use Google Analytics to compare your website's traffic and performance to your competitors. This can help you to identify areas where you're ahead or behind, and make the necessary changes to improve your performance.
  • Use Google Analytics to see how your SEO work is affecting your website. Once you've made changes to your website to improve its SEO, you can use Google Analytics to track the impact of those changes. This will help you to see what's working and what's not, so you can continue to refine your SEO strategy.

By following these tips, you can use Google Analytics to improve your website's SEO and boost your ranking in SERPs.

In addition to Google Analytics, there are a number of other analytics tools available, both free and paid. The best analytics tool for your business will depend on your specific needs and budget. If you're just starting out, Google Analytics is a great option to get you started. It offers a wide range of features and insights, and it's completely free to use.

Website structure

A clear and logical website structure is essential for both users and search engines. Users should be able to easily find the information they are looking for, and search engines should be able to understand the hierarchy of your pages.

To create a clear and logical website structure, you should:

  • Group related pages together. For example, you might have a category for products, a category for blog posts, and a category for contact information.
  • Use clear and concise page titles. Your page titles should accurately reflect the content of each page.
  • Use descriptive and relevant meta descriptions. Your meta descriptions should give users a brief overview of each page, and should include relevant keywords.
  • Create a sitemap.  A sitemap is like a list of all your website pages. It helps search engines browse and organize your website better.
  • Use internal links. Internal links are links from one page on your website to another. They help users to navigate your website and help search engines to understand the hierarchy of your pages.

Here are some additional tips for creating a good website structure:

  • Use a consistent navigation structure throughout your website. This will make it easier for users to find their way around.
  • Use breadcrumb trails to show users where they are on your website.
  • Keep your website's structure shallow. This means that most pages on your website should be accessible within a few clicks from the homepage.
  • Use redirects to point users to the correct pages if they land on pages that have been moved or deleted.

Descriptive and relevant page titles and meta descriptions

Your page titles and meta descriptions are the first things that people see when they search for your website in Google. It is important to make sure that they are descriptive, relevant, and engaging.

Your page titles should be no more than 60 characters long, and your meta descriptions should be no more than 160 characters long. Both of these should include relevant keywords, but you should avoid keyword stuffing.

Sitemap

A sitemap is a list of all the pages on your website. It helps search engines move through and organize your website more easily.

You can create a sitemap manually, but using a sitemap generator is often easier. Once you have created your sitemap, submit it to Google Search Console to help them crawl and index your website more efficiently.

Internal linking

Internal links are links from one page on your website to another. They help users to navigate your website and help search engines to understand the hierarchy of your pages.

When creating internal links, it is important to use relevant anchor text. Anchor text is the text that is displayed for the link.

You should also avoid linking to too many pages from a single page. This can make it difficult for users to find the information they are looking for and can also confuse search engines.

By following these tips, you can create a clear and logical website structure that will benefit both users and search engines.

Crawlability and indexability

Crawlability and indexability are two important factors that affect a website's performance in search engines.

Crawlability refers to how easily search engine crawlers can access and index a website's pages. Indexability refers to whether or not a website's pages are included in search engine indexes.

If a website is not crawlable or indexable, it will not be able to rank well in search engine results pages (SERPs).

How to make your website crawlable and indexable

Here are some tips on how to make your website crawlable and indexable:

  • Make sure that your website is accessible to search engine crawlers. This means that your website should be hosted on a reliable server and that your robots.txt file should not block any pages that you want Google to crawl.
  • Use a clear and logical website structure. This will help search engine crawlers to understand the hierarchy of your pages and make it easier for them to crawl your website.
  • Use internal links to connect your pages. This will help search engine crawlers to discover all of the pages on your website.
  • Create a sitemap and submit it to Google Search Console. This will help Google to crawl and index your website more efficiently.

Using robots.txt to block pages

The robots.txt file is a text file that tells search engine crawlers which pages on a website they are allowed to crawl and which pages they are not allowed to crawl.

You can use the robots.txt file to block pages that you don't want Google to crawl, such as login pages, admin pages, and pages that contain sensitive information.

Using canonical tags to avoid duplicate content issues

Canonical tags are a way to tell Google which version of a page is the original or preferred version. This can be helpful if you have duplicate content on your website.

For example, if you have a product page that is accessible from multiple URLs, you can use a canonical tag to tell Google which URL is the preferred version. This will help to avoid duplicate content issues and improve your website's ranking in SERPs.

Fixing broken links

Broken links are links that go to pages that are no longer there. Broken links can frustrate users and can also make it difficult for search engine crawlers to index your website.

You should regularly check your website for broken links and fix them as soon as possible. You can use a variety of SEO tools to help you find and fix broken links, such as Google Search Console.

By following these tips, you can make sure that your website is crawlable and indexable by Google. This will help your website to rank well in SERPs and improve your website's performance.

Mobile-friendliness

Mobile-friendliness is the ability of a website to look and function well on mobile devices, such as smartphones and tablets.

More and more people are using their mobile devices to access the internet, so it is important to make sure that your website is mobile-friendly. If your website is not mobile-friendly, you are missing out on a large percentage of potential visitors.

How to make your website mobile-friendly

There are a few things you can do to make your website mobile-friendly:

  • Use a responsive web design. A responsive web design will automatically adjust the layout of your website to fit the size of the device that it is being viewed on.
  • Use large fonts and buttons. This will make it easier for users to tap on links and buttons on their mobile devices.
  • Make sure your website loads quickly. Mobile users are often on the go, so they don't have time to wait for your website to load slowly.
  • Avoid pop-ups. Pop-ups can be very intrusive and annoying on mobile devices.

Testing your website on mobile devices

Once you have made your website mobile-friendly, it is important to test it on different mobile devices to make sure that it is easy to navigate and use.

You can use a variety of tools to test your website on mobile devices, such as Google's Mobile-Friendly Test tool and BrowserStack.

Benefits of having a mobile-friendly website

There are many benefits to having a mobile-friendly website, including:

  • Improved user experience
  • Increased traffic from mobile users
  • Better ranking in search results for mobile searches
  • Increased conversions

By making sure that your website is mobile-friendly, you can improve the user experience, increase traffic to your website, and boost your bottom line.

Here are some additional tips for making your website mobile-friendly:

  • Use a simple and clean design.
  • Use high-quality images that are optimized for mobile devices.
  • Avoid using too much Flash or Java, as these technologies are not supported by all mobile devices.
  • Make sure that your website is compatible with all major mobile browsers.
  • Regularly test your website on different mobile devices to make sure that it is still working properly.

By following these tips, you can make sure that your website is mobile-friendly and accessible to all users.

Performance

The performance of your website is important for both users and search engines. A website that loads quickly is more likely to keep visitors engaged and is more likely to rank well in search engine results pages (SERPs).

How to make your website load quickly

There are a few things you can do to make your website load quickly:

  • Optimize your images and videos. Images and videos are often the largest files on a website, so it is important to optimize them. You can do this by compressing them and using the correct file format.
  • Use a caching plugin. A caching plugin stores static copies of your website's pages so that they can be loaded quickly for visitors.
  • Minimize your code. The less code your website has, the faster it will load. You can minimize your code by removing unnecessary spaces and comments.
  • Use a content delivery network (CDN). A CDN is a network of servers that are located all over the world. When a visitor accesses your website, they are served the content from the nearest server in the network. This can help to improve your website's loading speed for visitors all over the world.

Testing your website's performance

Once you have made some changes to improve your website's performance, it is important to test it to see if the changes have had a positive impact.

You can use a variety of tools to test your website's performance, such as Google's PageSpeed Insights tool and Pingdom.

Benefits of having a fast-loading website

There are many benefits to having a fast-loading website, including:

  • Improved user experience
  • Increased traffic from search engines
  • Better ranking in SERPs
  • Increased conversions

By making sure that your website loads quickly, you can improve the user experience, increase traffic to your website, and boost your bottom line.

Here are some additional tips for improving your website's performance:

  • Use a lightweight theme or template.
  • Keep your plugins and widgets up to date.
  • Use a web hosting provider that offers good performance.
  • Regularly test your website's performance and make changes as needed.

By following these tips, you can make sure that your website is loading quickly and providing a good user experience for all visitors.

Security

The security of your website is important for both you and your visitors. A secure website is less likely to be hacked and less likely to spread malware.

Using a secure HTTPS connection

An HTTPS connection is a secure connection between a website and a visitor's browser. HTTPS connections are encrypted, which means that the data that is transmitted between the website and the browser is protected from eavesdropping.

To use a secure HTTPS connection, you will need to purchase an SSL certificate. You can purchase an SSL certificate from a variety of providers, such as GoDaddy, Let's Encrypt, and Namecheap.

Once you have purchased an SSL certificate, you will need to install it on your website. This process will vary depending on your web hosting provider.

Keeping your website's software up to date

It is important to keep your website's software up to date, including your CMS (content management system), plugins, and widgets. Outdated software can contain security vulnerabilities that can be exploited by hackers.

You should check for updates to your website's software regularly and install updates as soon as they are available.

Installing a security plugin

A security plugin can help to protect your website from malware and other attacks. Security plugins can scan your website for malware, block malicious traffic, and protect your website from common attacks such as SQL injection and cross-site scripting.

There are many different security plugins available, both free and paid. You should choose a security plugin that is compatible with your CMS and that meets your specific needs.

Benefits of having a secure website

There are many benefits to having a secure website, including:

  • Improved user trust
  • Increased traffic from search engines
  • Better ranking in SERPs
  • Protection from malware and other attacks

By making sure that your website is secure, you can protect yourself, your visitors, and your business.

Here are some additional tips for securing your website:

  • Use strong passwords for all of your website's accounts.
  • Enable two-factor authentication for all of your website's accounts.
  • Regularly back up your website's files and database.
  • Monitor your website's traffic and activity for any suspicious activity.

By following these tips, you can help to keep your website secure and protected from attack.

 

Use Schema Markup Language

Schema markup language is a type of code that you can add to your website to help search engines understand the content on your pages. This can lead to improved search results and increased traffic to your website.

There are many different types of schema markup, but some of the most common include:

  • Product schema: This type of schema markup provides information about products, such as their name, description, price, and availability.
  • Article schema: This type of schema markup provides information about articles, such as the author, publication date, and main topic.
  • Local business schema: This type of schema markup provides information about local businesses, such as their name, address, and phone number.

To use schema markup, you will need to add the appropriate code to your website. You can find detailed instructions on how to do this on the Schema.org website.

Once you have added schema markup to your website, you can test it to make sure that it is working properly using the Google Structured Data Testing Tool.

Benefits of using schema markup

  • Improved search results: Search engines can use schema markup to display richer and more informative results for your website. For example, if you have product schema markup on your website, Google may display your product prices and availability in the search results.

  • Increased traffic: By improving your search results, schema markup can help you to attract more visitors to your website.
  • Better understanding of your content: Search engines can use schema markup to better understand the content on your website. This can help them to index your pages more accurately and rank them higher in the search results.

If you are serious about improving your website's search engine performance, then you should consider using schema markup. It is a relatively simple way to make your website more visible in search results and attract more visitors.

End The End - Technical SEO Checklist

Technical SEO is an important part of any overall SEO strategy. By following the tips in this checklist, you can make sure that your website is crawlable, indexable, and mobile-friendly. You can also improve your website's performance and security.

Remember that technical SEO is an ongoing process. As search engine algorithms change, you will need to regularly audit your website and make necessary updates. However, by following the tips in this checklist, you can get a good head start on improving your website's technical SEO.

Here are some additional tips for writing an SEO optimized blog post conclusion:

  • Include a call to action. Tell your readers what you want them to do next, such as subscribe to your blog, follow you on social media, or download a free resource.
  • Use relevant keywords. Be sure to include relevant keywords throughout your blog post, including in the conclusion. This will help your blog post to rank higher in search engine results pages (SERPs).
  • Write a strong conclusion. The conclusion of your blog post should summarize the main points of your post and leave your readers with something to think about.

By following these tips, you can write an SEO optimized blog post conclusion that will help to improve your website's traffic and ranking.

If like this post then read for on-page SEO optimization: 


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