What is SEO in Digital Marketing?

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What is SEO in Digital Marketing?

10/01/2021 12:00 AM by Admin in Seo


SEO or search engine optimization is an online marketing term. Those of us who work online, I think they are very familiar with this. Those who know little bit but don’t know completely about what is SEO in digital marketing. Who wants to learn but can't find out good source about SEO. This article will be very helpful for all the people who are beginner or advance level or looking to know about search engine optimization (SEO).

What is SEO in Digital Marketing Definition

Digital marketing means online marketing. It is the vast virtual marketing category of online. Digital marketing is the marketing that’s everything performs on online including SEO, Affiliate Marketing, CPA Marketing, Email Marketing, Social Media Marketing, SEM, etc.

So SEO is a digital marketing part and It’s performed for web content on online. The process that helps to rank higher a piece of web content or website on search engines including Google, Bing, Yandex, etc. is known as SEO.

In other words, 

For example, You have a website and have a good amount of content but have not been getting visitors, What to do you now? Obviously, you should follow the method on how to rank the search engines of your website. Now follow the method or technique with the rules and regulations that will make your website ready to get rank in search engine is called SEO or search engine optimization.

what is seo in digital marketing

Types of Search Engine Optimization (SEO) 

If you search on Google you will get a lot of articles that there you will get various opinions about types of SEO. But as an SEO & Digital marketing specialist in my personal practical work experienced, I have got 3 types of SEO optimization for search engines.

SEO Optimization Types Are:

  1. White SEO
  2. Black Hat SEO
  3. Gray Hat SEO

White Hat SEO

White hat SEO is the SEO that is done without any illegal approach and spamming. For this types of search engine optimization (SEO) you have to follow the right rules, no piracy can be done here. If you're violating the search engines law, you will not be able to rank in search engines for a long time. So following the right rules to rank a keyword or website in the search engine is the name of the white hat SEO. If you do this kind of SEO for any website will rank for a long time. But if you do this SEO, you will have to wait a long time for the website rank to come.

For White Hat SEO work, you need to do some optimization inside the website and some optimization from outside the website. These types of SEO work’s divided into two parts, such as On-Page SEO and Off-Page SEO.

White Hat SEO is mainly divided into two parts based on the scope of work.

Types of White Hat SEO

  1. On-Page SEO 

  2. Off-page SEO

On-Page SEO

What is on-page SEO or search engine optimization? Well, On-page SEO is the optimization that is done inside the website to give the signal website to rank on search engines.

Here are the On-Page SEO Examples:

  • SEO Domain name choice
  • URL optimization
  • Keyword research
  • Content optimization
  • Title tag h1, h2, h3 optimization
  • Meta description
  • Intentional and external linking with do follow and no follow
  • Responsive website
  • Website speed optimization 
  • Schema optimization
  • Social open graph
  • Social media linking and more.

What is Off-Page SEO

Off-page SEO has been doing from the outside of the website for giving signal search engines ranking.

Here are the Off-Page SEO Examples:

  • Social media sharing
  • Citations
  • Directory submission
  • PDF submission
  • Blog commenting
  • Forum posting
  • Video submission
  • Profile creation
  • Guest blogging
  • Article submission
  • Content sharing
  • EDU backlink
  • Gov backlink
  • Web 2.0 backlink
  • Social bookmarking
  • Infographic creation
  • Link roundup
  • Classified submission
  • Image submission
  • RSS feed submission
  • Guest post

Black Hat SEO

In this types of search engine optimization (SEO) method is used to making the fool search engines and get rank any keywords. Which is completely illegal. This type of SEO does not follow any SEO rules. If you do this kind of SEO for the website will not rank for long. When the search engines realize that the website is coming to the rankings by spamming and illegal SEO.

The search engines fire this type of website from the SERP. Black Hat SEO is basically using for event blogging or those who have to rank for a few days, they do this kind of SEO. Through this type of SEO, spammers are forcing search engines to rank the website higher. If you do this kind of SEO you will get a rank within a very short time but search engines are to maintain this types of SEO very strictly.

Here is Black Hat SEO Examples:

  • Keyword stuffing
  • Link cloaking
  • Invisible text
  • Doorway pages
  • Page swapping
  • Spam Comments
  • Duplicate Content
  • Article Spinning
  • Paid links and more.

Gray Hat SEO

This types of search engine optimization (SEO)  has been using white hat and Black Hat both combination method is called Gray Hat SEO. Some SEO specialists tell it is prohibited & bad SEO practice but not illegal. When you follow this type of SEO, you should be very careful. This method is very popular and most of the SEO experts do this type of SEO. If you have a good idea about how to rank on search engines and well known search engine rules & regulations and what to do will be spamming, what can to do and what can’t do, etc. then you’re welcome to practice of Gray Hat SEO.

This Gray Hat SEO is divided into two subcategories depending on its work.

  1. Organic SEO
  2. Non-Organic SEO

Organic SEO

In SEO language, organic SEO is the legal way to bring visitors or traffic to a website by optimizing it according to SEO rules.

Non-Organic SEO

The rank or traffic that is bought by spending money to get a quick rank on the search engines is called non-organic SEO.

Here are the Gray Hat SEO Examples:

  • Hiding Keywords from the content by background matching colors
  • Purchasing old domain
  • Social media automation
  • Private blog network (PBN) backlink
  • Rewrite or translate the article
  • Auto blogging and more

In the End

Search Engine Optimization (SEO) is a powerful and profitable online marketing strategy. If you have good and up-to-date knowledge in SEO, no doubt you have a bright future here. As a beginner or stater before entering this field, you should learn what is SEO in digital marketing and the types of search engine optimization (SEO). I tried my best to explore everything here from my experienced. If you want to rich this content please comment section is for you.

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